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If you need some more convincing, here is an excerpt from our first section of the guide:
I mean, why else are we on Instagram? Not only should we be on Instagram to create genuine relationships in order to gain more significance and enjoyment out of our use, but this is also important outside of Instagram.
I always like to wonder, “What would happen if Instagram disappeared tomorrow?” How many of your followers would seek you out to continue your relationship on another platform? If the answer is zero, you need to take more time to build your relationships.
Instead of just liking people’s posts and just writing “nice” underneath them with a heart-eye emoji, take the time to write something more meaningful. Earlier this year, we challenged ourselves to stop and think about each photo we were liking. If we were liking a photo, there was a reason for it. We made it a rule that if you liked a photo, you should also comment telling the creator why you did. That little step goes a long way.